Privacy Policy

Last updated: June 2026 · New Roads International Ltd

New Roads International Ltd ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit newroads.scot or engage with our services.

1. Who We Are

New Roads International Ltd is an AI consulting company registered in Scotland, operating under the domain newroads.scot. We provide AI strategy, process automation, data intelligence, and custom AI solutions to Scottish businesses and organisations.

For any privacy-related enquiries, please contact us at: hello@newroads.scot

2. What Data We Collect

We collect personal data only when you voluntarily provide it to us. This includes:

• Your full name and job title
• Your company name and industry
• Your email address and telephone number
• Information you provide in enquiry forms or email correspondence
• Details about your business challenges or requirements

We also collect limited technical data automatically when you visit our website, including IP address, browser type, pages visited, and time spent on the site. This is collected via standard server logs and is used solely for security and performance monitoring.

3. How We Use Your Data

We use the personal data you provide to:

• Respond to your enquiries and arrange consultations
• Deliver the AI consulting services you have requested
• Send relevant updates or follow-up communications related to your enquiry
• Improve our website and service offerings
• Comply with legal and regulatory obligations

We do not use your data for unsolicited marketing, and we do not sell or share your personal data with third parties for commercial purposes.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests — to respond to business enquiries and provide our services
• Contractual necessity — where processing is required to fulfil a consulting engagement
• Legal obligation — where required by applicable law or regulation
• Consent — where you have explicitly agreed to receive communications from us

5. How Long We Keep Your Data

We retain personal data only for as long as is necessary for the purposes outlined in this policy:

• Enquiry data — up to 12 months from the date of initial contact if no engagement proceeds
• Client project data — up to 6 years following the end of an engagement, in line with UK statutory requirements
• Financial records — 6 years as required by HMRC regulations

6. Data Storage & Security

Your data is stored securely using industry-standard encryption and access controls. We use the following third-party platforms to manage our operations:

• Netlify — website hosting and form processing (USA, with EU-adequate safeguards)
• Zoho Mail — business email communications, hosted in the EU (subject to Zoho's privacy policy and Data Processing Agreement)

We take all reasonable steps to ensure your data is protected against unauthorised access, loss, or disclosure. In the unlikely event of a data breach, we will notify affected individuals and the ICO as required by law.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• The right to access the personal data we hold about you
• The right to correct inaccurate or incomplete data
• The right to request deletion of your data ("right to be forgotten")
• The right to restrict or object to processing of your data
• The right to data portability
• The right to withdraw consent at any time

To exercise any of these rights, please contact us at hello@newroads.scot. We will respond within 30 days.

8. Cookies

Our website uses minimal cookies. We do not use advertising or tracking cookies. The only cookies present are essential technical cookies required for the website to function correctly. By using our website, you consent to these essential cookies.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available at newroads.scot/privacy.html. We will notify you of significant changes where we hold your contact details.

11. Contact & Complaints

For any privacy concerns or to exercise your rights, contact us at:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.